Development of Eco-tourism in the region Phrao

The Thai Horse Farm Co. Ltd have been offering Horse-back adventure tours in the Pharo Valley and the Sri-Lanna National Park for over 16 years. Our brand of tourism places emphasis on sustainability, protecting the jungles and maintaining the lifestyles of the indigenous people.

In a joint effort with the regional administration of Pharo we are helping to expand the tourism sector and are also playing an important role in the environmental conservation of the region.

The region of Pharo offers many natural wonders and experience the daily traditions of the friendly locals. Currently there have only been a few minor attempts to get tourism started here. This means that you will be able to enjoy a vacation that is not commercial and is in sharp contrast to what is currently being offered. The natural beauty of Northern Thailand has been maintained in our region.

A majority of the people who live in this region work on farms and this means that the forests are being cut down in the Pharo-valley and The Sri-Lanna National Park to provide for new fields and plantations. The region is at risk of losing some of its natural appeal by deforestation.

The expansion of tourism in this area is being slowed down because western tourists aren’t really interested in seeing corn or rice fields but rather virgin landscapes. Additionally many locals are beginning to give up on their traditional ways of life due to economic reasons.

The fact that tourists are staying away is strengthening current trends and has led to a bitter cycle of developing.

The solution lies in creating economically attractive alternatives for the local people so that they can earn a living by preserving their natural environment not destroying it.

In the long run the inhabitants of Pharo will get economic stability and success from tourism not by expanding their fields and destroying their environment. Protecting the environment and investing in environmental projects will insure a pay off for the people living here.

Sustainable tourism projects must preserve the environment as well as support the traditional ways of life of the locals. If we can achieve this more tourists will want to visit our region and local people will be able to earn a living from tourism.

The Thai Horse Farm has successfully followed these principles for 16 years by guiding a maximum of six people per tour through the jungles and the mountains of the Pharo region. Our guests have always enjoyed the uniqueness of the environment and get to experience the traditional way of life of the people that we meet along the way.

On our tours we organise classic Thai cooking sessions where no pots are used; rice and all the other ingredients are cooked only using bamboo. Tourists are usually willing to pay  much much more for this experience if they dine in a modern restaurant.

Offers like this are more likely going to attract tourists and the money made far exceeds what a farmer can make by cultivating new fields. The locals farmers can retain and share their cultural heritage with us.

The development of genuine, sustainable tourism in the Pharo region is based on effective joint efforts between a number of groups and agencies. Setting up a regional network is the first step.

At the Thai Horse Farm we are working very hard towards preserving tourism in this beautiful region of Pharo and using our expertise to set up an effective tourism network.

Sri Lanna National Ppark

The Sri Lanna National Park was founded in 1989 marking the 50th anniversary celebrating the coronation of King Buhmipol.

It covers an area of 1.406 square kilometers stretching into Mae Taeng, Phrao and Chiang Dao (all regions in the province of Chiang Mai).

The park is home to a number of various ethnic groups ranging from the North Thai Muang, Lahus, Lisuos, Karen and Akka tribes. There are also villages where the former Chinese Kuomintang lived.

Find out more about the Sri Lanna National Park.

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